CPG Insider
Evocative quizzes became Yankee Candle's consumer-trial tactic once the pandemic eliminated in-store sampling, while people were at home enjoying candle fragrances. Read the whole story
The $98.9 million million deal joins two profit-challenged marketers focused on younger consumers' preferences for beverages, plant-based foods, cosmetics and CBD products. Read the whole story
Next up: Really Really Hoppy, "our take on a West Coast IPA using Simcoe and Citra Hops and decaf black tea," says CEO. Read the whole story
Project is based on the American Academy of Dermatology's findings that fewer than 6% of image-based search results show conditions on POC's skin. Read the whole story
In new campaign, people who visit a low-ceilinged Blue Bunny headquarters act less mature than the real rabbits who supposedly run the place. Read the whole story
This ad shows how C4 powers Hart's daily grind. Read the whole story
Tide, once a stalwart of straight-up advertising, has loosened up in recent years. Read the whole story
