Marketing CPG Weekly
Friday, June 3, 2022
  • Pirate's Booty Sell Shifts From 'Parental Guilt' To 'Fun'

    Unscripted kids take over for the iconic pirate mascot in a new campaign in which fun replaces the concept of non-guilty snacking. Read the whole story

  • Coors Light Takes On 'Unofficial' Summer Duties

    Once self-designated as official beer of "drinking in the shower" and "being done wearing a bra," brand moves to"unofficial" stance. Read the whole story

  • Arm & Hammer Highlights ASPCA Foster Cats

    "Fostering can be a less familiar part of the adoption journey -- but it's so important," Arm & Hammer's Rebecca Blank tells "Marketing Daily." Read the whole story

  • Digging Into Trader Joe's Popularity

    TJ's, top-ranked in the latest Axios Harris Poll, is known for low prices. Surprise! Its sugar and flour prices have lately topped competitors.' Read the whole story

  • Disruption: A CMO's Ingredient For Career, Life & Sustainable Cheese

    "I realized that I will not spend a minute of my day and minute of my career kind of wasting my time and energy … Read the whole story