Mary Jones Cannabis concentrates the bulk of its marketing efforts on in-dispensary exposure and consumer engagement via sampling and other initiatives. Read the whole story
The prize is $100,000 for correctly predicting teams that lost each round of the college basketball tournament. Read the whole story
The company was an early entrant into the ready-to-drink space when it launched Jack Daniel's Country Cocktails in the early 1990s. Read the whole story
The ad "100% Hard Seltzer, 0% Beer" features colorful bubbles meant to represent the flavors of Bud Light's hard seltzer, including cherry limeade. Read the whole story
In one spot, a barber bites into a Jack Link's beef stick and suddenly transforms into Sasquatch, who uses a chainsaw instead of scissors. Read the whole story
The marketer of plant-based pleasure products for females challenges consumers to search for expressions of pleasure in art. Read the whole story
Glossier, busy rolling its products into 600 Sephora stores, promoted Kleo Mack to chief marketing officer. Read the whole story
Brand swapped "well-known celebrities and athletes for more relatable characters that people could see themselves in," says VP brand marketing Greg Gallagher. Read the whole story
"I do as much as I can as a mother, and as a wife, and as a daughter that I can wherever I am, … Read the whole story