The brand is celebrating Oktoberfest with a twist on the festival's usual kegholding competition. Read the whole story

After its breakout success with Coolidge for the Super Bowl, the beauty company is running ads that give new comic meaning to "pillow talk." Read the whole story

New Throat Balm lozenges are meant to help consumers with everyday throat irritation instead of the soreness that comes from illness. Read the whole story

The brand collaborated with creative agency Anomaly, as well as a series of Mexican artists and creators. Read the whole story

ShineWater is releasing a series of limited-edition cans featuring "Trolls" characters this fall ahead of the Nov. 17 release of "Trolls Band Together." Read the whole story

One element in the refresh: Molson Coors' Blue Moon LightSky is kissing the "sky" goodbye, and rebranding as Blue Moon Light. Read the whole story

The latest campaign for the nutritional supplement brand features end-cap displays at Target and Walmart. Read the whole story

Peace Hard Tea, an alcoholic adaptation of the Coca-Cola-owned Peace Iced Tea brand, rolls onto convenience and retail store shelves across the Southeast. Read the whole story

Wines blend Moscato D'Asti grapes and tropical flavors with Italian chili peppers to create a 5% ABV flavored wine balancing sweet and spicy flavors. Read the whole story

The brand worked with its new creative agency Confidant to focus on the stories of customers dealing with food sensitivities. Read the whole story