The FDA has challenged the company's tactics, including making products that appeal to teenagers. E-cigarette growth is now being surpassed by smokeless tobacco products. Read the whole story

A class-action suit claims Poppi falsely marketed itself as "gut healthy," which misled consumers into purchasing the brand. Read the whole story

Boost Camp follows launch of "Here's to Now," ad that showcases "consumers' authentic experiences with modern aging," says brand marketing VP. Read the whole story

"Family Can't Be Framed" developed out of the insight that nearly 40% of queer adults have faced rejection from their birth families, according to … Read the whole story

The campaign kicks off with three ads introducing a farmer-inspired character named Johnny. Read the whole story

Coke Studio Is partnering with artists including Karol G, NewJeans and South Korean singer Peggy Gou. Read the whole story

The partnership between Absolut and Hilton's media company, 11:11 Media, will include a new drinkware line, music and live events. Read the whole story

Olympic swimmer Katie Grimes stars in campaign that include activations running across TV, digital, social media, and retail marketing channels, Read the whole story

An 18th-century-style ship will arrive in Boston Harbor carrying 342 cases of High Noon Vodka Iced Tea -- same number of cases of tea … Read the whole story