• by Teresa Buyikian , June 13, 2024

The Boston Tea Party might have been a real party if vodka were involved.

Gallo-owned hard seltzer maker High Noon is promoting the summer launch of its Vodka Iced Tea this month with a contest alluding to history. On June 27-28, the brand will host the Boston Vodka Iced Tea Party. The highlight will be an 18^th-century-style ship that will arrive in Boston Harbor, carrying 342 cases of High Noon Vodka Iced Tea (the same number of cases of tea dumped into the harbor in 1773).

The ship will continue to sail along the harbor and dock at Fan Pier Marina for  two days promoting the new beverage, made with vodka, iced tea and no added sugar. But one lucky fan (plus a guest) will win a trip to Boston to enjoy a private voyage on the vessel.

"Boston and tea go hand in hand, so when we decided to launch our new High Noon Vodka Iced Tea, there was only one city that made sense to set sail in," said Britt West, EVP and GM at Gallo.

Customers can enter the contest via High Noon’s Instagram, by commenting on a recent post about why they want to try the new Vodka Iced Tea with the hashtags #HighNoonSetsSail and #HighNoonContestEntry.

Noon Vodka Iced Tea is now available in grocery and liquor retailers nationwide.

The hard seltzer category has seen its share of ups and downs since launching during the pandemic, but according to Zion Market Research, the global hard seltzer market size is projected to “experience significant growth in the coming years.” In 2023, the market size was valued at $19.45 billion, and it is expected to reach $60.33 billion by the end of 2032.