The brand's "Mug Root Beer Dawg DNA Kit" features a mock-geneology video and a real at-home dog DNA kit. Read the whole story

Tide launches Ultra Oxi Boost Power Pods with spots that blend scenes from the Marvel Cinematic Universe with bystanders getting stained and then cleaned. Read the whole story

New research from Cornell University and Numerator shows those on weight-loss drugs cut snack spending by 11%. Read the whole story

P&G's Native and Unilever's Dove are the latest to jump on the body-wash-goes-to-the-bakery fragrance trend. Read the whole story

The tie-in with the NFL player marks the continuation of a marketing emphasis on "breaking into culture," says Opella North America CMO. Read the whole story

The 64-year-old brand is teasing audiences with its big game debut. Read the whole story

Created by Doner, the spot airs during playoffs and pre-game Super Bowl. Read the whole story

Chinese artist Huang Yuxing's painting "Majestic Serpentine" is reflected in special-edition decanters and packaging. Read the whole story

Three different TV and streaming ads running this month poke fun at various stereotypes associated with not drinking. Read the whole story

Market research company Circana is expanding its sales-lift solution for YouTube, intended to give CPG advertisers the ability to measure more ad formats within … Read the whole story