Marketing Daily Editions for April 2008
Marketing Daily - Wednesday, April 16, 2008
Verizon Launches Nationwide Messaging Plans
Kodak CMO Hopes To Gain Mindshare With PGA Deal
Pepsi To Consumers: 'Have We Met Before?'
Starbucks, ITunes Announce 'Pick Of The Week'
Clorox Intros FreshCare Towels In Wal-Mart
Top 15 New Beer Brands In 2007
BMW's TV, Web Campaign Focuses On Souped-Up M3 Engine
Food Lion Unit Targets Grocery Shoppers With A Funny Bone
Study Finds The Rich Are Like Us: They Comparison-Shop, Too
Low-Hanging Fruit Can Feed Brands Well Into The Future
Marketing Daily - Tuesday, April 15, 2008
Chick-Fil-A Offers Freebies To All Cow Look-Alikes
Hilton Renews Olympic Team Sponsorship
Most Online Rx Drug Searches Are For Depression Meds
DISCUS Calls On Conn. To Modernize Alcohol Sales Laws
Nigel Howlett Named President Of IRI International
Azingo Names Gabi Schindler CMO
Unilever Launches Caress Brazilian Exotic Oil Infusions
Most Commonly Searched Rx Brands
Courvoisier Points New Effort At Urbanites In Major Markets
Bennigan's Bows Campaign Touting 'Cash Crunch' Lunch Price
1/3 Of Moms Buy Baby Products Online; 2/3 Research There
Clear Channel, Dacor Deal Puts Brand In Sporting Events
Marketing Daily - Monday, April 14, 2008
Flying On A Wing And A Prayer CMO: We Want Our Customers Talking Together
Unilever's Bertolli Launches Interactive TV Campaign
McDonald's Puts 'Idol' In Happy Meals
Dunkin' Donuts Inks Deal With Fenway Sports Group
Synovate: Being Debt-Free Is Sign of Success In America
When It Comes To Online, Being Green Matters As Much As Price
Child Advocates Ask FTC To Limit Marketers Online
Marketing Daily - Friday, April 11, 2008
Consumers Suck It In, Clobbering March Same-Store Sales
Unilever To Launch Dove Digital Channel
Honda Launches Tour With 'Panic At The Disco'
Duane Reade On The Prowl For New CMO
You Say Your Agency's Annoying Like It's A Bad Thing
Franklin Institute Unveils Branding Campaign
Frito-Lay Launches Low-Sodium Line Extensions
Estee Lauder Taps Alexandra Trower For EVP/Global Comm
Airline's Marketing Disaster Exacerbated By Low Safety Regard
Scotts' $30 Million Campaign Touts Fertilizer, Water Savings
ANA: Integrated Marketing Top Issue On Marketers' Minds
Free Donuts On Tax Day Stretch Dollars of Dunkin's 'Tribe'
7-Eleven Hits A Homer At PMA's 25th Reggie Awards Show
Marketing Daily - Thursday, April 10, 2008
Sears Launches 'Reinvent Your Kitchen' Campaign
Cold Stone Creamery Celebrates Patriots' Day
Trojan Condoms Take Show On The Road
Burger King Intros Cheesy Bacon BK Wrapper
Top 10 Corporate Citizens
Eight O'Clock Coffee Brings Its Marketing Effort Up To D8
Colleges, CSPI Urge NCAA To Rein In Beer Ads
Sponsors Flock To N.Y.'s Seventh Tribeca Film Festival
Forrester Unveils Metrics That Go Beyond Sell Point
WNBA Deals With Kia, IHOP, Pitney Bowes
Marketing Daily - Wednesday, April 9, 2008
LoJack Campaign Portrays Horrors, Relief In Theft, Recovery
Coors Light To Bow New Can On Tax Day
Coca-Cola Intros Limited-Edition Vintage Bottle
Soap Stars Shop At Wal-Mart
Advertising Specialties Sales Hit Record
Office Depot Launches 'Environmentally Preferable' Line
Krispy Kreme Intros Caribbean Flavors
Skyy Spirits Launches 'Sex And The City' Sweeps
Searching For A New Customer Acquisition Strategy
Verizon Takes TV Mandate Opportunity To Promote Its Services
7-Eleven Promotes 'Iron Man' With Slurpee Flavor
Telecom Pushing Harder Than Ever Within Hispanic Market
Online Spending To Gain 17%, To $204 Billion, In '08
BMW Is Exclusive Sponsor Of 'Mad Men' Premiere
Marketing Daily - Tuesday, April 8, 2008
Ford Puts Employees To Work Selling Ford
Whole Foods To Crack Cheese For Record Book
JVC Launches Mother's Day Video Contest
AOL Autos Launches Open Marketplace
Dunkin' Donuts Offers Free Donuts On Tax Day
Finesse Adds Revitalizing Shampoo, Conditioner
Jack In The Box Bows BBQ Bacon Burger
Beef Industry Sponsors User-Gen Video Contest
Papa John's To Open 57 New Units In Canada
In Rural Florida, Everything Old Is Old Again
New Sega Ads Let Mobile Users Interact With Brand
Milk Next To Cereal? Piggly Wiggly Rethinks Design
Bank Of America Collects Cheers For U.S. Olympic Team
AirTran Launching 'Fly Free' Promo To College Kids
Marketing Daily - Monday, April 7, 2008
Writers, Publishers Protest New Policy
Online Advertising Is A Slam Dunk
EA Sports Extends Maui Invitational Sponsorship
Steve Farrar Returns To Head Wendy's North America
SoCal McDonald's Gives Away Iced Coffee
Coty Partners With HSN On Prestige
Gen Y Demands It: Green Fashion That's Chic
Stella McCartney Launches E-Commerce Site
Bud Light, Dodge, Cisco Support NHL's New Network Online
Aflac Expands Duck's Role In New Business Initiative
Peapod Intros NutriFilter Software To Online Grocery Shopping
P&G Hosts Photo Competition To Showcase Crest Whitestrips
Marketing Daily - Friday, April 4, 2008
Dead Celebrity Walking: Latest Post-Mortem Popularity Rankings
PMA Snags Herbie Hancock For REGGIE Awards
Electrolux Taps Kelly Ripa For Line Launch
NADA: Consumer Interest In Compact Cars Spikes
Carfax, Dealers Offer Free Vehicle History Reports
2007 Ad Spend By Media
OMG! Unilever Launches Degree Girl Aimed At Teens Intros Service Allowing Purchases Via Text Message
Wendy's Blames Snow, Easter For Poor Q1 Performance
Less To Shred: Credit-Card Companies Cut Back On Direct Mail
Marketing Daily - Thursday, April 3, 2008
Kodak Names Jennifer Cisney Chief Blogger
GE, HSBC, Wal-Mart To Get Green Effie Awards
Sprint Celebrates Customers With Nascar Tix
The Hartford Teams With NCAA Sponsorship Events
Wireless Providers Ready To Link Traditional, Digital Media
Top 10 Product Categories By Ad Spend
Alan Marks Takes EBay Corporate Communications Spot
Consumer Group Calls For Side Effects Notification Option
Best Buy Signs Hispanic Soccer Phenom To Be Ambassador
Porsche Campaign Distinguishes Boxster, Cayman Models
At CTIA: Yahoo Opens Mobile Search To Content Developers
Hoping To Get Its Hanes On Them, Brand Does Online Duty
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