Marketing Daily
Thursday, August 21, 2008
  • BJ's Gains As Upscale Shoppers Flock To Clubs

    BJ's Wholesale Club says its net income for the second quarter edged up a bit, to $36.5 million, whiles sales jumped 17.9% to $2.65 … Read the whole story

  • A True Mileage Index

    AutomakerMPG American Honda Motor Company24.4 Toyota Motor Sales U.S.A. 24.3 Hyundai-Kia Automotive Group24.1 Nissan North America23.2 Volkswagen Group of America22.2 American Suzuki Motor Corp. … Read the whole story

  • AmEx Preps Perennial U.S. Open Sponsorship

    The Olympics aren't even over, but that doesn't mean it's not time to begin thinking about the next sports marketing event. American Express, which … Read the whole story

  • Dairy Queen Launches Panini Line

    Dairy Queen is getting into the panini scene with a new product line called Iron Grilled Sandwiches. The new sandwiches launch nationwide this fall, … Read the whole story

  • BMW Brings Creative Space Effort To N.Y.C.

    BMW's Mini division will extend its international "Creative Use of Space" campaign, touting the brand and the latest addition to the portfolio--the Clubman--with a … Read the whole story

  • Back-To-School Retailers Embrace Web 2.0

    Retailers have gone beyond experimenting with Web 2.0 technologies to using them for full-scale marketing campaigns this back-to-school season in hopes of increasing foot … Read the whole story

  • Stampede Beer Nabs Simpson As Spokesperson, Investor

    When it comes to spokespeople, you can't do much better than lassoing a hot recording star who appeals to both men and women, has … Read the whole story

  • Viewers Swarm To Haagen-Dazs Bee-Friendly Viral Video

    Like bees to honey, Häagen-Dazs has successfully attracted a swarm of caring consumers to an online public service announcement highlighting the plight of the … Read the whole story