The crowdsourcing-driven strategy was responsible for naming the community manager, and fans are regularly asked to decide which challenges the Sultan will take on, … Read the whole story

The catch -- and the element that manages to dance around the stereotyping issue -- is that each is a ridiculous embodiment of what … Read the whole story

American business travelers still feel the need to have face-to-face meetings in order to grow their businesses, according to a recent survey conducted by … Read the whole story

Following one of the mildest flu seasons on record, retailers are fighting for American flu-fearers. In the latest move, Walmart is expanding its immunization … Read the whole story

Mercedes-Benz USA on Monday launched a new campaign to promote its mbrace2 telematics platform. The campaign centers on a 30-second spot, "All From One … Read the whole story

An analysis of billions of ad impressions reveals that 5% to 7% of ads from the same campaign serve up on one Web page … Read the whole story