Marketing Daily
Tuesday, August 28, 2012
  • Slim Jim Leverages Facebook Crowdsourcing

    The crowdsourcing-driven strategy was responsible for naming the community manager, and fans are regularly asked to decide which challenges the Sultan will take on, ... Read the whole story

  • Axe's New Sex Symbols? Muppets!

    The catch -- and the element that manages to dance around the stereotyping issue -- is that each is a ridiculous embodiment of what ... Read the whole story

  • Travel Still Necessary For Doing Business

    American business travelers still feel the need to have face-to-face meetings in order to grow their businesses, according to a recent survey conducted by ... Read the whole story

  • Walmart, CVS, RiteAid Step Up The Flu Shot Fight

    Following one of the mildest flu seasons on record, retailers are fighting for American flu-fearers. In the latest move, Walmart is expanding its immunization ... Read the whole story

  • Mercedes-Benz Launches Campaign For Mbrace2

    Mercedes-Benz USA on Monday launched a new campaign to promote its mbrace2 telematics platform. The campaign centers on a 30-second spot, "All From One ... Read the whole story

  • Brands Lose Millions To 'Ad Collision'

    An analysis of billions of ad impressions reveals that 5% to 7% of ads from the same campaign serve up on one Web page ... Read the whole story

  • Local Merchants To Global Marketers

    Bringing in a foreign private label can fill a price gap between the host retailer's own value line and big national brands, and allow ... Read the whole story

  • Facebook's 'Page Post Targeting Enhanced'

    In what some inside marketers have called "a defining moment in social media marketing history," Facebook is now exposing important elements of an individual's ... Read the whole story