Marketing Daily
Tuesday, September 25, 2012
  • Planet Fitness Pushes 'Pat On The Back'

    Rather than talking about "getting ripped," losing weight or other traditional gym messages, Planet Fitness, in a new national marketing campaign, is encouraging people … Read the whole story

  • Farmers Insurance Rides With Kasey Kahne

    Farmers Insurance is angling for pole position on the NASCAR track. The company, which this year signed a three-year deal with Hendrick Motorsports around … Read the whole story

  • Green Giant To Throw Giant N.Y. Veggie Pledge Event

    As part of its new "One Giant Pledge" campaign -- urging families to pledge to eat one more vegetable per day for 30 days … Read the whole story

  • Road Is Rocky, But Autos Keep Rolling

    Inexplicably, given the flat economy and the approaching election, consumers are buying. One snapshot by J.D. Power and Associates and LMC Automotive shows that … Read the whole story

  • Loews, Homeland Security Promote 'Trusted Traveler'

    Loews Hotels and Resorts and the U.S. Department of Homeland Security announced a joint effort to promote the Trusted Traveler Network, which incorporates the … Read the whole story

  • Americans Say 'Boo' In Record Numbers

    Fright night is going to get crowded this year, with 170 million expected to get their ghoul on this Halloween, according to a new … Read the whole story

  • TV Remains Decision Driver For Purchases

    A study commissioned by the TVB shows that local television is the dominant influencer of decisions throughout the purchase funnel, from awareness at the … Read the whole story

  • Social Business Is Guacamole

    Social media is like an avocado: tougher to grow than you may think; its awesomeness is not readily apparent from the outside; and if … Read the whole story