The folks at Discover Card not only have to fork over $200 million in refunds to consumers who were purportedly fast-talked or downright deceived by telemarketers pitching such add-ons as … Read the whole story
Rather than talking about "getting ripped," losing weight or other traditional gym messages, Planet Fitness, in a new national marketing campaign, is encouraging people … Read the whole story
Farmers Insurance is angling for pole position on the NASCAR track. The company, which this year signed a three-year deal with Hendrick Motorsports around … Read the whole story
As part of its new "One Giant Pledge" campaign -- urging families to pledge to eat one more vegetable per day for 30 days … Read the whole story
Inexplicably, given the flat economy and the approaching election, consumers are buying. One snapshot by J.D. Power and Associates and LMC Automotive shows that … Read the whole story
Loews Hotels and Resorts and the U.S. Department of Homeland Security announced a joint effort to promote the Trusted Traveler Network, which incorporates the … Read the whole story
Fright night is going to get crowded this year, with 170 million expected to get their ghoul on this Halloween, according to a new … Read the whole story
A study commissioned by the TVB shows that local television is the dominant influencer of decisions throughout the purchase funnel, from awareness at the … Read the whole story
Social media is like an avocado: tougher to grow than you may think; its awesomeness is not readily apparent from the outside; and if … Read the whole story