June 3 - 6, 2024
Thursday, October 4, 2012
Top of The News
News reports about American Airlines' labor dispute with pilots, which has resulted a spotty on-time record and outright flight cancelations due to sickouts and an increase in maintenance reports, have … Read the whole story
RESTAURANTSOn Facebook, a "Raise the Salsa Bar" contest run over this past summer -- in which fans submitted their own salsa recipes, with the … Read the whole story
RETAIL"Think of it as the perfect intersection of three big trends," says Louis Hatzis, founder and CEO of Tsoonami.com. "Social gifting combines the popularity … Read the whole story
CONFERENCEOne person's idea of the perfect story ad is the campaign for the digital console sci-fi game Halo, with metal figurines that somehow elevated … Read the whole story
ELECTRONICSThe campaign, which carries the theme "Rise from the ashes," features Dorff in a black-and-white television commercial speaking of the negatives of smoking and … Read the whole story
BEVERAGESCheribundi is using a guerilla marketing plan involving college and professional sports teams to get the word out about the benefits of the tangy … Read the whole story
- COMMENTARY
What? Consumer brands sponsor the debates? Why not? No longer even remotely a civic event, these so-called forums are now more pre-processed and -packaged … Read the whole story
- COMMENTARY
Relevant customer experience now involves much more than just pushing out content to available channels. It requires an understanding of how customers use these … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Leonard Brody - Caravan, Executive Director, Co-Founder
Shannon Parkey - AT&T/Cricket Wireless, Principal Project Program Manager
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