Marketing Daily
Wednesday, January 16, 2013

Top of The News

Dan Edelman, Who Transformed PR, Dies At 92
by Thom Forbes

Daniel J. Edelman, who founded his eponymous agency in Chicago in 1952 and "pioneered public relations as a corporate marketing tool," as the "Wall Street Journal"'s Stephen Miller observes, died … Read the whole story

  • AUTOMOTIVE, PACKAGED GOODS
    Nissan Brings Global Context To U.S. Marketing
    by Karl Greenberg

    Nissan has a lot of changes in strategy, on mobile vehicle marketing communications, and in the air. Literally. The air in Nissan's exhibition space … Read the whole story

  • RETAIL
    Amid Gun-Control Protests, Walmart Vows To Hire Vets
    by Sarah Mahoney

    In what amounts to a ginormous hug for some of its most devoted customers, Walmart intends to hire 100,000 veterans in the next five … Read the whole story

  • RESTAURANTS
    Red Lobster Launches First Spanish-Language Campaign
    by Karlene Lukovitz

    Taglined "Disfruta un Mar de Sabores" ("Enjoy a Sea of Flavors"), the ad features Ariana Paz, a real server at the Gainesville, Fla. Red … Read the whole story

  • SPORTS
    Armstrong's Admission Will Move Him Off A-List
    by Aaron Baar

    "He can recover marginally," David Johnston, CEO of public relations agency Strategic Vision, tells "Marketing Daily," saying it's unlikely Armstrong will hit the A-list … Read the whole story

  • AUTOMOTIVE
    Lexus Heads Into 2013 With IS, And 'L'
    by Karl Greenberg

    At the North American International Auto Show in Detroit the luxury division of Toyota rolled out the new, totally redesigned IS, the Lexus car … Read the whole story

  • Sony Settles With 'Kevin Butler' Actor Over Bridgestone TV Ad
    by Steve McClellan

    Sony Computer Entertainment has settled its breach of contract court fight with the actor Jerry Lambert. Lambert portrayed the "Kevin Butler" character that was … Read the whole story

  • COMMENTARY
    Top 5 Media-Buying Predictions For 2013
    by David Jakubowski, Op-Ed Contributor

    Digital spend continued to grow in 2012. I expect this trend to continue in 2013, with a few interesting twists on the evolution of … Read the whole story