Marketing Daily
Tuesday, February 19, 2013
  • Poland Spring: Media Exposure Vs. Buzz, Awareness

    While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decidedly low-key social response to the brand's unexpected appearance during Sen. Marco Rubio's … Read the whole story

  • Social Interactions Affect Brand Perception

    "Hardly any companies are doing equally well on social marketing and social servicing," Jacqueline Anderson, director of social media and text analytics at J.D. … Read the whole story

  • Hilton, Marriott, Four Seasons: Most 'Relevant' Brands

    Hilton, Marriott, and Four Seasons have the highest "conversational relevance" in online discussions among leisure and business travelers. The conclusion is based on an … Read the whole story

  • GE Social Campaign A Shout-Out For Inventions

    Paul Marcum, GE's director of global digital marketing and programming, tells Marketing Daily that this kind of campaign is a no-brainer, since GE was … Read the whole story

  • Luxe Brands Still Lag In Mobile

    More people may be shopping and browsing on mobile devices, but luxury brands have made little additional investment in mobile in the last year … Read the whole story

  • Omnichannel Loyalty Outlook For 2013

    Embrace and act on the four major trends shaping the loyalty industry -- mobile, personalization, digital data and convergence -- to make your loyalty … Read the whole story