Marketing Daily
Tuesday, February 19, 2013
  • Poland Spring: Media Exposure Vs. Buzz, Awareness

    While there has been ample "Monday morning quarterbacking" regarding Poland Spring's decidedly low-key social response to the brand's unexpected appearance during Sen. Marco Rubio's ... Read the whole story

  • Social Interactions Affect Brand Perception

    "Hardly any companies are doing equally well on social marketing and social servicing," Jacqueline Anderson, director of social media and text analytics at J.D. ... Read the whole story

  • Hilton, Marriott, Four Seasons: Most 'Relevant' Brands

    Hilton, Marriott, and Four Seasons have the highest "conversational relevance" in online discussions among leisure and business travelers. The conclusion is based on an ... Read the whole story

  • GE Social Campaign A Shout-Out For Inventions

    Paul Marcum, GE's director of global digital marketing and programming, tells Marketing Daily that this kind of campaign is a no-brainer, since GE was ... Read the whole story

  • Luxe Brands Still Lag In Mobile

    More people may be shopping and browsing on mobile devices, but luxury brands have made little additional investment in mobile in the last year ... Read the whole story

  • Omnichannel Loyalty Outlook For 2013

    Embrace and act on the four major trends shaping the loyalty industry -- mobile, personalization, digital data and convergence -- to make your loyalty ... Read the whole story