Marketing Daily
Tuesday, October 22, 2013
  • Land Rover: Range Rover Sport Is 2 SUVs In 1

    The company has also been driving the fine line -- as well as efforts to connect with younger consumers -- via partnerships with publications … Read the whole story

  • For Shopper Marketing, Content Is King

    Not only has it been the most important initiative in the past two years, but 68% of those in the survey (which included 26 … Read the whole story

  • Harley-Davidson, Apple, Avon, Amazon Tops In WOM

    "Word of mouth ... is a key part of understanding customer satisfaction -- which, in turn, is predictive of future financial results. With today's … Read the whole story

  • Free WiFi Helps In-Store Sales

    "[Retailers should] embrace Wi-Fi because it allows customers to do additional research in the store in a way that is convenient for them, thus … Read the whole story

  • New York State Extends 'Get Outta Town'

    A new deal between the governor's office and the Metropolitan Transportation Authority is touting the state's fall attractions, is the biggest tourism media commitment … Read the whole story

  • Nesquik Teams With Boys & Girls Clubs

    The programs, which reinforce the importance of kids engaging in fun, physical activities each day, particularly after school, are opportunities for Nesquik to build … Read the whole story

  • Braintree And Beyond: What Marketing Can Teach The Payments Industry

    Customers have higher expectations than ever, and the transactions space must evolve to meet and exceed them. Customer-centric decisions in retail marketing help to … Read the whole story

  • For Word of Mouth, The Secret Sauce Lies In The South

    A newly released study, "America's Most Talkative Cities," provides a top 10 ranking showing that word of mouth varies widely by market -- and … Read the whole story