Marketing Daily
Friday, October 25, 2013
  • Target Introducing Digitally Driven Holiday Campaign

    The hashtag-driven campaign theme is #MyKindOfHoliday, and in addition to TV, the retailer will use Twitter and Instagram to tell shoppers about great deals, ... Read the whole story

  • Affluents Spending More Online This Year

    Brands that speak to affluent Americans are getting a healthy response and seeing more black ink on their balance sheets this year, especially if ... Read the whole story

  • Chipotle Backs HuffPo's 'Food For Thought' Content Area

    The platform offers numerous, frequently updated blog posts from outside contributors -- currently including, for example, Paul Shapiro, VP of farm animal protection for ... Read the whole story

  • October Auto Sales Defy Shutdown

    "It looks like the government shutdown ended just in the nick of time," says Jessica Caldwell, a senior analyst at Edmunds. "The week-by-week data ... Read the whole story

  • Media, Entertainment Biz On The Upswing

    The media and entertainment business is expected to outperform other industries for the first time in five years, according to a report on the ... Read the whole story

  • Dunkin' Starts Rolling Out Enhanced Loyalty Program

    "We can target specific behaviors, and incentivize members to try new Dunkin' offerings that are likely of interest to them," John Costello, Dunkin' Brands ... Read the whole story

  • Marketing Attribution Models Are Not A Magic Wand To Improve Sales

    Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-true last-click attribution users -- may have different methodologies when it comes to ... Read the whole story