Marketing Daily
Friday, October 25, 2013
  • Target Introducing Digitally Driven Holiday Campaign

    The hashtag-driven campaign theme is #MyKindOfHoliday, and in addition to TV, the retailer will use Twitter and Instagram to tell shoppers about great deals, … Read the whole story

  • Affluents Spending More Online This Year

    Brands that speak to affluent Americans are getting a healthy response and seeing more black ink on their balance sheets this year, especially if … Read the whole story

  • Chipotle Backs HuffPo's 'Food For Thought' Content Area

    The platform offers numerous, frequently updated blog posts from outside contributors -- currently including, for example, Paul Shapiro, VP of farm animal protection for … Read the whole story

  • October Auto Sales Defy Shutdown

    "It looks like the government shutdown ended just in the nick of time," says Jessica Caldwell, a senior analyst at Edmunds. "The week-by-week data … Read the whole story

  • Media, Entertainment Biz On The Upswing

    The media and entertainment business is expected to outperform other industries for the first time in five years, according to a report on the … Read the whole story

  • Dunkin' Starts Rolling Out Enhanced Loyalty Program

    "We can target specific behaviors, and incentivize members to try new Dunkin' offerings that are likely of interest to them," John Costello, Dunkin' Brands … Read the whole story

  • Marketing Attribution Models Are Not A Magic Wand To Improve Sales

    Although direct-response advertisers -- from next-generation algorithmic method users to the tried-and-true last-click attribution users -- may have different methodologies when it comes to … Read the whole story