Marketing Daily
Wednesday, January 29, 2014
  • Pizza Hut Live-Auditions Fans For Game Day Spot

    The brand will run nine new 30-second spots on the Fox network on Feb. 2 prior to the start of the game, before the … Read the whole story

  • Likable Super Bowl Spots Are Romantic Failures

    Tim Halloran, president of Brand Illumination and author of a new book, tells "Marketing Daily" where Super Bowl ads typically fumble. They may be … Read the whole story

  • LifeLock Offers Internet Peace-Of-Mind

    Although the timing is mostly coincidental, LifeLock this week is launching a new national campaign depicting how its services can allow people to have … Read the whole story

  • Esurance Teases Post-Super Bowl Spot

    Esurance is teasing a post-game Super Bowl TV spot that promises something "really big" for Twitter users. This is the first time the company … Read the whole story

  • Coke Pre-Releases One Of Its Two Super Bowl Ads

    The ad, "Going All the Way," shows an underdog high school football player not only taking control of the ball from the opposing team, … Read the whole story

  • GMC Takes Sierra To Broadway, Beyond For Bowl

    General Motors' GMC truck brand may not be advertising in the Super Bowl, but it will be all over the experiential marketing and sponsorship … Read the whole story

  • This Super Bowl, Fewer Carrots, More Beer

    And while the Nielsen survey predicts an increase in overall Super Bowl spending, the National Retail Federation is estimating a slight dip, with fans … Read the whole story

  • Countdown To The Super Bowl

    What is John Turturro doing in a GoDaddy Super Bowl ad? Find out in today's Super Bowl edition of Out to Launch. Read the whole story

  • Horse Sense For The Year Of The Horse

    Jan. 31 marks the start of the Year of the Horse. The Chinese New Year is akin to Thanksgiving and Christmas combined, and then … Read the whole story

  • RTM: Preparing to Be Spontaneous

    Talk to experts about real-time marketing (RTM) and you can almost feel them wince. It's not that they aren't excited about the sudden attention … Read the whole story