Marketing Daily
Friday, November 28, 2014
  • New Weight Watchers Campaign Offers 'Help For The Hard Part'

    Struggling to compete with weight-loss apps, Weight Watchers is not only getting a jump on the category's post-holidays push, but eschewing the category's predictable ... Read the whole story

  • Black Friday Is Bright Light For November Vehicle Sales

    Black Friday could put the auto business right over the top, creating the best November in well over a decade for a resurgent category. ... Read the whole story

  • Novelty Of New Will Spur Holiday CE Purchases

    "When you compare streaming media devices, [streaming sticks] make great stocking stuffers," Barbara Kraus, Parks' director of research, tells "Marketing Daily." Meanwhile, when it ... Read the whole story

  • 4K TVs On Rise, Big Demand From China

    Activity around 4K television is heating up a bit. A new study says global shipments of 4K TVs climbed over 3 million for the ... Read the whole story

  • If You're Happy And You Know It, Stuff Your Face

    With the big gobble-gobble weekend approaching, it's probably a great time for Weight Watchers to debut this new 60-second spot, timed for prime family ... Read the whole story