Although the relationship of the pair is not clear in the video, Mondelez International reports that the woman is Stephanie Woodward, a disability rights … Read the whole story

"What's important for us is [to communicate] that we have national coverage," Grant Leech, vice president of brand management at U.S. Cellular, tells "Marketing … Read the whole story

Selling condoms to 18- to-24-year-old males tends to rely on humor or hot women. A campaign from Japanese-based Okamoto has the premise that its … Read the whole story

How useful to car shoppers is all of this fun? Depends on how well the pieces fit together, per J.D. Power and Associate's semiannual … Read the whole story

While most marketers are using location-based advertising, the top strategy they employ is audience targeting. Marketers are starting to capitalize on the wealth of … Read the whole story