Marketing Daily
Tuesday, July 28, 2015

Top of The News

Teva Buying Allergan Generics, Creating 'Market Behemoth'
by Thom Forbes

Thwarted in its attempt to acquire the generic and specialty pharmaceuticals company Mylan, the Israeli-based Teva will purchase Ireland-based Allergan Generics for $40.5 billion in an acquisition that executive and … Read the whole story

  • FOOD
    Honey Maid's Latest Ad Features Disabled Aunt
    by Karlene Lukovitz

    Although the relationship of the pair is not clear in the video, Mondelez International reports that the woman is Stephanie Woodward, a disability rights … Read the whole story

  • TELECOM
    U.S. Cellular Uses Trips To Tout Network
    by Aaron Baar

    "What's important for us is [to communicate] that we have national coverage," Grant Leech, vice president of brand management at U.S. Cellular, tells "Marketing … Read the whole story

  • PACKAGED GOODS
    Okamoto Sells Sex Via Grandma, Cucumbers
    by Larissa Faw

    Selling condoms to 18- to-24-year-old males tends to rely on humor or hot women. A campaign from Japanese-based Okamoto has the premise that its … Read the whole story

  • AUTOMOTIVE
    BMW, Porsche Tops In J.D. Power Web Site Study
    by Karl Greenberg

    How useful to car shoppers is all of this fun? Depends on how well the pieces fit together, per J.D. Power and Associate's semiannual … Read the whole story

  • Mobile Marketing Important To Advertisers, But Not Top Priority
    by Ben Frederick

    While most marketers are using location-based advertising, the top strategy they employ is audience targeting. Marketers are starting to capitalize on the wealth of … Read the whole story