Marketing Daily
Tuesday, July 28, 2015
  • Honey Maid's Latest Ad Features Disabled Aunt

    Although the relationship of the pair is not clear in the video, Mondelez International reports that the woman is Stephanie Woodward, a disability rights ... Read the whole story

  • U.S. Cellular Uses Trips To Tout Network

    "What's important for us is [to communicate] that we have national coverage," Grant Leech, vice president of brand management at U.S. Cellular, tells "Marketing ... Read the whole story

  • Okamoto Sells Sex Via Grandma, Cucumbers

    Selling condoms to 18- to-24-year-old males tends to rely on humor or hot women. A campaign from Japanese-based Okamoto has the premise that its ... Read the whole story

  • BMW, Porsche Tops In J.D. Power Web Site Study

    How useful to car shoppers is all of this fun? Depends on how well the pieces fit together, per J.D. Power and Associate's semiannual ... Read the whole story

  • Mobile Marketing Important To Advertisers, But Not Top Priority

    While most marketers are using location-based advertising, the top strategy they employ is audience targeting. Marketers are starting to capitalize on the wealth of ... Read the whole story