Marketing Daily
Monday, August 31, 2015
  • Walmart Kicks Off Toy Season Two Weeks Early

    Walmart has rung the bell on the 2015 holiday season, kicking off its first-ever Toy Week with a look at what it believes will ... Read the whole story

  • Splenda Takes New Tack With Successful Sweet Swaps Campaign

    The new content includes video series, photos, GIFs and original recipes from Laura Vitale, host of the online show "Laura in the Kitchen" and ... Read the whole story

  • Consumer Interest In Wearables Fading Fast

    "[Sales] are still growing year-to-year, but interest is sliding," John Feland, CEO and founder of Argus Insights, tells "Marketing Daily." "The fitness band market ... Read the whole story

  • Affinity Credit Card Companies Need To Expand Customer Base

    Competition in the co-branded or affinity credit card segment continues to be fierce, according to a report from Packaged Facts. By year-end 2014, co-branded ... Read the whole story

  • Toyota Back In 'Playing House' For Camry

    The first Camry vignette debuted on Aug. 25, a week before the on-air premiere. The 60-second (slightly longer) versions of the vignettes air during ... Read the whole story

  • The USTA Says 'Find Yourself In The Game'

    Ginny Levine, USTA director of marketing for community tennis, tells "Marketing Daily" that social-media components of the new campaign include a paid effort on ... Read the whole story

  • Metamurder

    For ironic good measure, the particular terminology for this sort of news segment is "live shot." Deranged killing as performance art. A perfect, premeditated ... Read the whole story

  • Don't Be Fooled - Digital Media Is Still All About People

    A machine won't note or anticipate the impact of a new editorial hire. The truth is, though, media properties don't run themselves but are ... Read the whole story