Top of The News
by Thom Forbes
After two years of planning, American Airlines finally subsumed US Airways' reservations system over the weekend and the latter has gone the way of Pan Am, Braniff and Continental in … Read the whole story
HOSPITALITY
by Karl Greenberg
Friday morning's lineup at the Association of National Advertisers' Masters of Marketing conference in Orlando was all about being a challenger. Airbnb, Arby's and … Read the whole story
TECHNOLOGY
by Aaron Baar
Through its partnership with Discovery Communications, LG Electronics USA will showcase how its OLED television sets are made through a series of custom webisodes … Read the whole story
RETAIL
by Sarah Mahoney
Just in time for the holidays, Target is teaming up with UNICEF for a cause-related first: A wearable device that will both fight obesity … Read the whole story
TRAVEL
by Tanya Gazdik
The effort reflects the brand's adventurous spirit by placing the traveler's personal experience and point of view at the heart of the campaign, says … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In addition to "The More You Know" on-air vignettes made possible by Subaru, which will run across the NBCUniversal portfolio, messaging around the Subaru … Read the whole story
BEVERAGES
by Karlene Lukovitz
Once the episodes were finished, Cheerwine worked with independent films distributor FilmBuff, which secured distribution on seven video-on-demand channels: iTunes, VIKI, Vimeo, Amazon Instant … Read the whole story
COMMENTARY
by Alec Beckett, Op-Ed Contributor
The science of marketing is going in two very different directions. Read the whole story