Top of The News
by Thom Forbes
In the latest of a series of shake-ups, ConAgra Foods announced Wednesday that it plans to split into two companies. A new entity called Conagra Brands will continue to serve … Read the whole story
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by The Editor
MediaPost has inducted nine executives into its annual "All Stars," including: Marketing: Ron Amram, Heineken; Pete Blackshaw, Nestle; Umang Shah, Campbell Soup Company Media: … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The two-minute film, "The Audition," which features actor Graham McTavish as the interviewer, puts consumers in front of the camera, in the driver's seat … Read the whole story
RETAIL
by Sarah Mahoney
While food spending in the four weeks leading up to Hanukkah and Christmas is likely to be flat, IRI says that's because price increases … Read the whole story
FOOD
by Karlene Lukovitz
The spot ranked #12 in "USA Today"'s viewer-panel-determined Ad Meter, and won the inaugural Super Clio award for best ad in the game for … Read the whole story
TELECOM
by Aaron Baar
Marketing for the new plan will contain familiar "Sprint World" elements, such as the company's signature yellow and white colors, to be easily identifiable … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Andrew Gilleland, who became the new VP of Scion in September, tells "Marketing Daily" that "Weird, right?" alludes to a nuanced figure of speech … Read the whole story
RETAIL
by Sarah Mahoney
But it also says balmy September weather cut into its apparel results, and online sales, which it had expected to grow by 30%, gained … Read the whole story
COMMENTARY
by Rupert Maconick, Op-Ed Contributor
How do forward-looking brands and advertising agencies adapt to this brave new world? Read the whole story