Paul Norman, president, North America, stressed that sales of Kellogg's core cereal brands have been uptrending all year, and that the momentum has picked … Read the whole story
Jeremy Tucker, CMO at the Nashville company, tells "Marketing Daily" that the automaker's marketing strategy, whether trucks or cars, is about immersion and a … Read the whole story
They are also more likely than non-Millennials to shop on Black Friday: 44% of Millennials say they will go to retail stores, versus 23% … Read the whole story
That dilemma revolves around feelings of control. Read the whole story
A new campaign for Planet Fitness centers on a 90-second video send-up of the 'Hunger Games' movie franchise, developed by agency Red Tettemer O'Connell … Read the whole story