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Despite the pounding it took from critics, Warner Bros.'s "Batman v Superman: Dawn of Justice" took in $170.1 million in North America and $254 million oversees on its opening weekend, … Read the whole story
AUTOMOTIVEMediaPost awarded its inaugural automotive marketing awards last week at the New York International Auto Show, including the first-of-its-kind experiential award, which went to … Read the whole story
APPARELIn an appearance on CNBC's "Mad Money," CEO Emanuel Chirico said, "We have some tremendous marketing campaigns around the brand and the product is … Read the whole story
SPIRITSThe new social campaign, from 360i, encourages guys to become "Malibros"-men who are so confident about their masculinity that they aren't afraid to flaunt … Read the whole story
PACKAGED GOODSMatthew McCarthy, senior director of Axe and men's grooming for Unilever, tells "Marketing Daily," "We want guys to claim those thoughts and act on … Read the whole story
AUTOMOTIVEOverall, SUVs now account for approximately 60% of all Buick sales, up from 34% prior to the introduction of the Enclave in 2007. Starting … Read the whole story
FINANCIAL SERVICESOne campaign will have U.S. financial institutions promoting "Beautiful China." Another will take place on social media, featuring the work of Chinese photographers, inspiring … Read the whole story
The automaker and its agency Saatchi LA created a towering (nearly 100-foot high) climbing wall/billboard in New York's Times Square to showcase the brand's … Read the whole story
COMMENTARYThe IAB Technology Laboratory today released a new, two-part Augmented Reality solution for publishers to persuade users to stop deploying ad blockers. First, the … Read the whole story
- COMMENTARY
Creativity in advertising isn't about playing me-too marketing and building your own real-time team just to keep up with the Joneses. Read the whole story
