Marketing Daily
Monday, March 28, 2016
  • Manufacturers Lauded With MediaPost Auto Marketing Awards

    MediaPost awarded its inaugural automotive marketing awards last week at the New York International Auto Show, including the first-of-its-kind experiential award, which went to … Read the whole story

  • On Marketing Hot Streak, Calvin Klein Tests Periscope, Snapchat

    In an appearance on CNBC's "Mad Money," CEO Emanuel Chirico said, "We have some tremendous marketing campaigns around the brand and the product is … Read the whole story

  • Malibu Rum Wields Irony, Wild Partying To Go After Guys

    The new social campaign, from 360i, encourages guys to become "Malibros"-men who are so confident about their masculinity that they aren't afraid to flaunt … Read the whole story

  • In The Shower, Axe Knows Everyone Is Brilliant

    Matthew McCarthy, senior director of Axe and men's grooming for Unilever, tells "Marketing Daily," "We want guys to claim those thoughts and act on … Read the whole story

  • Buick Gears Up For Multiple Launches

    Overall, SUVs now account for approximately 60% of all Buick sales, up from 34% prior to the introduction of the Enclave in 2007. Starting … Read the whole story

  • Visa Inks Deal With U.S.-China Tourism Year

    One campaign will have U.S. financial institutions promoting "Beautiful China." Another will take place on social media, featuring the work of Chinese photographers, inspiring … Read the whole story

  • Toyota Takes Its OOH Advertising To New Heights

    The automaker and its agency Saatchi LA created a towering (nearly 100-foot high) climbing wall/billboard in New York's Times Square to showcase the brand's … Read the whole story

  • Fairy Dust

    The IAB Technology Laboratory today released a new, two-part Augmented Reality solution for publishers to persuade users to stop deploying ad blockers. First, the … Read the whole story

  • Innovate, Don't Imitate

    Creativity in advertising isn't about playing me-too marketing and building your own real-time team just to keep up with the Joneses. Read the whole story