Marketing Daily
Tuesday, July 19, 2016
  • Mitsubishi Turns Smartphones Into Steering Wheels

    "We wanted to relook at the way feature demos are done," says Karan Dang, digital creative director at 180LA, Mitsubishi's lead agency. Read the whole story

  • John Cena Is 'Hefty! Hefty! Hefty!'

    In the new campaign, the Hefty chant and brand is represented by popular WWE personality John Cena, while the Wimpy brand is represented by ... Read the whole story

  • Target's New Ad Team? The Kids Are Alright

    Looks like Target isn't satisfied with letting kids co-design its new Cat & Jack clothing line: In what it claims is an industry first, ... Read the whole story

  • Best Buy, Office Depot Roll Out Back-To-School Ads

    Best Buy is going for funny in a campaign aimed at the college-bound crowd. Called "How To College" and "Intel," the spots spoof both ... Read the whole story

  • Gold's Gym Focuses On Studio Classes

    Gold's Gym is debuting a campaign to coincide with the launch of its Gold's Studio group fitness services. The gym launched three broadcast spots ... Read the whole story

  • Digital Merchandisers Want Access To Marketers' Real-Time Customer Data

    Some 63% of online merchandisers participating in a study released Monday said they lack access to the data to make decisions, as many take ... Read the whole story