Marketing Daily
Tuesday, November 1, 2016

Top of The News

Go, Court, Go! Justices Consider Cheerleaders' Uniforms
by Thom Forbes

The Supreme Court yesterday heard arguments about cheerleading costumes that could have a far-reaching impact not only for how the fashion industry does business but also for consumer choice and … Read the whole story

  • GAMING
    Call Of Duty Offers Space Tours Via Facebook
    by Aaron Baar

    "As we approached the title's launch, we wanted to continue to take the game beyond the game, but take the storytelling to a new … Read the whole story

  • FOOD
    Candid Video, GIFs Capture 'Krispy Kreme Effect'
    by Karlene Lukovitz

    The campaign includes no offer or direct-response promotions. And because the content is meant to be fun, the digital buy is almost exclusively opt-in … Read the whole story

  • TOURISM
    Tourism Western Australia Crowdsources Campaign Assets
    by Tanya Gazdik

    Tourism Western Australia is calling on visitors and local residents to contribute to a campaign in what it is calling a "fundamental shift" in … Read the whole story

  • RESEARCH
    Marketers Rely Heavily On Data To Manage Agency Relationships
    by Tanya Gazdik

    The widespread and increasing use of data to help manage agency relationships is leading to more informed decision-making and improved efficiencies at both clients … Read the whole story

  • Exploiting Samsung Woes, Motorola Reintroduces Moto Phone
    by Larissa Faw

    Lenovo and Motorola are capitalizing on Samsung's battery exploding woes by introducing the "Skip the Sevens" campaign that suggests buyers bypass Apple's new 7 … Read the whole story