Top of The News
by Thom Forbes
Wells Fargo now needs to get to get approval from regulators before making changes in its board of directors or with senior executives as well as in making "golden parachute" … Read the whole story
FOOD
by Karlene Lukovitz
Cheetos is heavily promoting and teasing its holiday collection through publicity efforts, on its Facebook page, and with a "fashion show" video featuring parading … Read the whole story
PACKAGED GOODS
by Aaron Baar
Via a branded microsite, Pine-Sol introduces three families -- a mixed-race couple with a child with special needs, a blended family with adopted children … Read the whole story
RETAIL
by Sarah Mahoney
In addition to the Amy Schumer spot, the Gap-owned retailer has made an equally adorable Spanish-language version, starring Diane ("Orange is the New Black") … Read the whole story
RESEARCH
by Tanya Gazdik
Everyone has a price. It would take more than $220,000 to bribe customers away from their favorite product, according to Rbb Communications' fourth annual … Read the whole story
RETAIL
by Sarah Mahoney
The National Retail Federation expects 137.4 million people -- 59% of the population -- to go shopping during the Thanksgiving holiday, with Black Friday … Read the whole story
PETS
by Tanya Gazdik
Merck Animal Health is launching a global awareness campaign to help educate pet owners about diabetes, which affects millions of animals. November is National … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Fake news has been all the (out)rage in the past few days, as it emerged that incendiary phony stories -- almost all of them … Read the whole story
-
by The Editor
MediaPost has inducted nine executives into its annual "All Stars," including: Linda Boff, GE; Bob Liodice, Association of National Advertisers; George Schweitzer, CBS; Josh … Read the whole story
COMMENTARY
by Michael Baer
Popups are delivered that force me to landing pages and app store opens I didn't ask for. Digital ads presuppose my interest in irrelevant … Read the whole story