Marketing Daily
Friday, February 24, 2017
  • Porsche Debuts 'Disruption' Documentary

    Conceived by Cramer-Krasselt for Porsche, the documentary is content created to complement and support the new Panamera, which goes on sale this spring. Read the whole story

  • Plum Organics Urges Parents To Get It On

    The video has generated an impressive 2.8 million views on Facebook, and more than 36,000 views on YouTube, in just over two weeks. Read the whole story

  • Brands Rev Up NASCAR Daytona 500 Activations

    Sunoco and Goodyear are running NASCAR-themed spots. Sunoco's spot is built around their new campaign "If it has an engine," while Goodyear is running … Read the whole story

  • What's In A Name?

    Sometimes changing a name can be a powerful move and sometimes it's a risky proposition. Read the whole story

  • Kohl's, Macy's Struggle: Can Department Stores Ever Be Cool Again?

    The latest financial results make it clear just how vast the gap is between what young shoppers want and what department stores have to … Read the whole story

  • PPG Paints Expands Partnership With NHL

    The partnership will allow PPG to integrate its paint brand into venue signage at select NHL premiere events. Television and venue audiences will see … Read the whole story

  • Miele Selects Barker For U.S. AOR Duties

    The selection was made without a formal review; the high-end appliance brand did not previously have a U.S. agency of record. Barker will handle … Read the whole story