PPG has reached a multi-year corporate marketing agreement with the National Hockey League making the Official Paint of the NHL in the U.S. and Canada.
The announcement was made in conjunction with this Saturday’s 2017 Coors Light NHL Stadium Series outdoor game between the Pittsburgh Penguins and Philadelphia Flyers at Heinz Field in PPG’s hometown of Pittsburgh. It builds on PPG’s 20-year naming-rights agreement with the Pittsburgh Penguins for Pittsburgh’s multipurpose arena, PPG Paints Arena. PPG is also the Official Paint Supplier of the Pittsburgh Penguins team.
“We are excited to deepen our relationship with the National Hockey League and the millions of home-improvement consumers and paint professionals who follow their favorite NHL teams in the U.S. and Canada,” said Bryan Iams, PPG vice president, corporate and government affairs, in a release. “The loyal fan base of the NHL aligns with the loyal base of customers for PPG products. This latest PPG brand investment broadens our ability to showcase our product lines.”
Financial details and terms were not disclosed.
The partnership will allow PPG to integrate its paint brand into venue signage at select NHL premiere events. In addition to the NHL Stadium Series at Heinz Field, PPG and its products will be featured at future NHL Stadium Series games and the annual NHL Winter Classic game. Television and venue audiences will see PPG branding on and around the ice adorning dasherboards, and off the ice in programs, scoreboard features and event-related activities.
As part of the agreement, PPG will have rights to use NHL marks and logos on PPG paint product packaging; on store point-of-purchase displays; in contests and promotions; and through social media and digital marketing in the U.S. and Canada. For hockey fans, PPG is planning a variety of engagement initiatives, including couponing and promotions for its paint products. The company also will participate in an NHL Legacy project through PPG’s Colorful Communities initiative, a program that aims to enhance, protect and beautify the neighborhoods where PPG operates.
PPG brands include PPG Paints, Gladden, Olympic, Sico and Dulux.
PPG produces paints, stains and specialty products available at more than 250 Dulux stores in Canada, 630 PPG Paints stores in the U.S., more than 6,000 independent dealer locations and more than 8,000 major home improvement center locations in the U.S. and Canada, including The Home Depot, Lowe's, RONA, Menards and Walmart.
PPG’s paint products and brands already have a presence throughout professional hockey. The company’s Glidden paint brand helps fans celebrate their favorite hockey team by offering the official paint colors for each team in the NHL. PPG paints and coatings protect and beautify hockey arenas from Los Angeles, California to Pittsburgh and across Canada, and are found on hockey sticks and helmets. PPG materials also help to power the Zamboni ice resurfacing machine.