Marketing Daily
Monday, December 18, 2017
  • Travelocity Targets Millennials With Tinder Campaign

    The effort targets Millennials and the primary media is a Branded Profile Card on Tinder, where the gnome has what appears to be his … Read the whole story

  • Mixed Signals On Holiday Spending

    "The final weeks of this holiday season will be critical as delivery deadlines approach and consumers are driven back to the stores to complete … Read the whole story

  • NBA Celebrates The Season With New Spot

    The spot's holiday-themed graphics and game footage are set to a classic version of "Jingle Bells" and play up the league's five games on … Read the whole story

  • CE Prepares For Post-Holiday Sales Spike

    CE brands see a noticeable increase in sales in the period between Christmas and New Years as consumers look to use gift cards, find … Read the whole story

  • ANA: Transparency and Brand Safety Concerns Drive Expansion Of In-House Programmatic Activity

    A new survey from the Association of National Advertisers shows that more than one-third of respondents have expanded their in-house programmatic capabilities. Read the whole story