Marketing Daily
Monday, December 18, 2017
  • Travelocity Targets Millennials With Tinder Campaign

    The effort targets Millennials and the primary media is a Branded Profile Card on Tinder, where the gnome has what appears to be his ... Read the whole story

  • Mixed Signals On Holiday Spending

    "The final weeks of this holiday season will be critical as delivery deadlines approach and consumers are driven back to the stores to complete ... Read the whole story

  • NBA Celebrates The Season With New Spot

    The spot's holiday-themed graphics and game footage are set to a classic version of "Jingle Bells" and play up the league's five games on ... Read the whole story

  • CE Prepares For Post-Holiday Sales Spike

    CE brands see a noticeable increase in sales in the period between Christmas and New Years as consumers look to use gift cards, find ... Read the whole story

  • ANA: Transparency and Brand Safety Concerns Drive Expansion Of In-House Programmatic Activity

    A new survey from the Association of National Advertisers shows that more than one-third of respondents have expanded their in-house programmatic capabilities. Read the whole story