Keurig Green Mountain will become the distant No. 3 player in the carbonated soft drink market with its $18.7 billion acquisition of Dr Pepper Snapple Group yesterday, but the deal … Read the whole story
This morning, Kraft released a video teaser announcing the crowdsourcing contest and encouraging families to jump on this chance to have their images seen … Read the whole story
Animated spokescandy "Red" finds a lucky penny, and makes a wish: To become a human being, so that he will stop being pursued by … Read the whole story
The brand also announced that it will air a Super Bowl ad for the first time since 1997, but will not preview it before … Read the whole story
The brand is already "leaking" excerpts from the exchange on social media, as well as employing a :15-second teaser for the Stewart ad. Read the whole story
Message: You don't have to choose between being fit and having fun; you can do both, thanks to Michelob Ultra delivering taste along with … Read the whole story
"For newer advertisers to stand out, augmenting the broadcast buy with a robust digital campaign will likely help level the playing field, in terms … Read the whole story
About 11% will buy team apparel or other accessories, unchanged from 2017, 8% will buy decorations and 8% plan to pick up a new … Read the whole story
"We saw different reasons why brands improved. Each brand has its own unique DNA, and that's why it's important to measure both online and … Read the whole story
Nikki Haley's missive that the skit was off pitch fired up the social-verse, with a cacophony of voices chronicling the long and storied marriage … Read the whole story
The Super Bowl effort highlights the hypothetical, tongue-in-cheek consequences of an aging population working well into their retirement years. Read the whole story
The agency had been appointed as the yogurt brand's agency last year, but is no longer. It wasn't involved in a controversial ad about … Read the whole story