Disney and Marvel have done a great job building a premium franchise with Marvel Comics, Lexus' Cooper Erickson tells "Marketing Daily." The median income … Read the whole story

The system is designed to appeal to young consumers through its combination of "clean," trendy ingredients promising healthful benefits. Read the whole story

Industrywide, sales of outdoor products have struggled in the U.S., with the NPD Group recently reporting a decline in dollar sales in the low … Read the whole story

"The store experience is still important, and you still have more in-store [purchases] than smartphone or online, but online satisfaction is much higher," J.D. … Read the whole story

When consumers love a brand, they don't just purchase its products and services, they are more likely to recommend that brand, talk about it … Read the whole story

The film, directed by Salomon Ligthelm, aims to change people's perspective toward the winter season with contrasting images of the winter landscape with fire. Read the whole story

Trade group Paper & Packaging is expanding its three-year-old "How Life Unfolds" campaign to introduce two animated characters. Read the whole story