Marketing Daily
Tuesday, April 24, 2018
  • CMOs Increasingly Reject Agency-Of-Record Model

    The research also included in-depth interviews with the CMOs of Georgia-Pacific, Kelly Services, Keds, Diageo, Bayer and HP. Read the whole story

  • Storytelling Through Email: How Chico's Uses Brand Personas

    Chico's spent a full year turning its research into two different personas: Joy, its primary customer, and Catherine, a secondary customer. Read the whole story

  • JuJu Smith-Schuster Dances For Pizza Hut NFL Draft Campaign

    To kick off the brand's NFL sponsorship, JuJu is asking fans to do "doorbell dances" during the Draft, for a sweeps offering a game … Read the whole story

  • SC Johnson 'Family Company' Slogan Gets A Green-Tinted Update

    Three videos will begin popping up on digital platforms including Facebook, Twitter, CNN, Instagram, Spotify, NPR and "The Washington Post." Read the whole story

  • Autotrader Takes A High-Energy Tack

    In one stunt, the Kelley Blue Book Price Advisor dial with its white, red and green pricing zones is shown, immediately followed by a … Read the whole story