The research also included in-depth interviews with the CMOs of Georgia-Pacific, Kelly Services, Keds, Diageo, Bayer and HP. Read the whole story

Chico's spent a full year turning its research into two different personas: Joy, its primary customer, and Catherine, a secondary customer. Read the whole story

To kick off the brand's NFL sponsorship, JuJu is asking fans to do "doorbell dances" during the Draft, for a sweeps offering a game … Read the whole story

Three videos will begin popping up on digital platforms including Facebook, Twitter, CNN, Instagram, Spotify, NPR and "The Washington Post." Read the whole story

In one stunt, the Kelley Blue Book Price Advisor dial with its white, red and green pricing zones is shown, immediately followed by a … Read the whole story