"Young people ascribe trustworthiness to a brand for a variety of subjective reasons," says Bobby Calise, Ypulse's vice president of Ybrands, its youth brand … Read the whole story

Dr Pepper Snapple now faces two suits over its use of "Made With Real Ginger," with a third suit pending. Read the whole story

Amazon is pumping the expanded event with giant "Smile boxes" that will reveal surprises and link to Prime membership perks. Read the whole story

Like adult coloring books, "slime" making and other recent throwback trends, this one is a reaction to digital overload and too much screen time, … Read the whole story

The top auto ads "clearly reflect the desire for auto brands to align with big summer blockbusters, upping the creative ante in their commercials," … Read the whole story

While vehicles on the road today aren't self-driving, the safety features already available and in many cases standard are amazing and a preface to … Read the whole story