One of the most important objectives is to redefine the "Vorsprung durch Technik" ("Progress Through Technology") slogan. Read the whole story

New "retailtainment" offerings include a fully immersive blast into the 1970s, a doll hospital and a crystal-encrusted winter wonderland. Read the whole story

Cox fronts ads in which she's hosting a lavish party awash with vodka cocktails. Read the whole story

The company posted comparable-store sales growth of 6% in its recently ended fourth quarter, the best performance in more than two years. Read the whole story

The automaker has the goal of 1.3 million volunteer hours by Veterans Day next year. Read the whole story

The makeover, developed with Lippincott, features a new, vibrant signature color, nicknamed PBS Blue, designed to convey a sense of trust and integrity. Read the whole story

The fact that the FTC is issuing a reminder suggests the agency views current influencer practices as problematic. Read the whole story

The line between advertising and content has become blurred. Only about 40% of respondents recalled clicking on an ad before making a purchase, Read the whole story

Consumers still most desire the basics. Features such as augmented reality are at the bottom of the list in new study. Read the whole story