Top of The News
by Todd Wasserman
When I visit Amazon, I realize that the company knows me to a frightening extent. Read the whole story
TOYS
by Sarah Mahoney
Mission DreamStar is part of ongoing efforts to encourage girls to consider a career in aerospace, engineering and other STEM fields. Read the whole story
BEER
by Les Luchter
"Fans want an end-to-end experience, from the actual event itself to digital content afterwards," says Jonnie Cahill. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Dealerships should view themselves as "experience centers" that embody the virtues of their brand, says Peter Harms, a partner at Simon-Kucher & Partners. Read the whole story
APPAREL
by Sarah Mahoney
The Fabio-esque actor extols virtues of Hanes' new X-Temp Total Support Pouch, a cooling version of the innovative pouch construction launched last year. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Redesign aims to present the "attitude, history and values behind the designs through innovative storytelling and a multimedia customer approach," per the company. Read the whole story
COMMENTARY
by Steve Ellwanger
Private-label food and beverages gained share during the Great Recession-mostly outpacing branded growth-and are poised to do the same this year. Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
I have spoken to the Visible Wireless team a number of times since the Verizon-owned D2c cellular brand launched four years ago. One of … Read the whole story
by Ray Schultz
Consumers are suffering from digital fatigue and are ready for outdoor advertising, OneScreen.ai reports. Read the whole story
by Colin Kirkland
One day after Elon Musk offered to buy Twitter for $43 billion, the social media company announced the adoption of a limited duration shareholder … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Only 7.15% have installed a CDP. And even fewer give themselves the highest score in using customer data, Lemnisk reports. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I have read countless articles and watched a ton of videos, looking for anything that had "for dummies" in the title. It still hasn't … Read the whole story