Top of The News
by Todd Wasserman, Staff Writer
From Gucci to Coca-Cola, here are brands doing their best to make a splash in the metaverse. Read the whole story
RETAIL
by Sarah Mahoney
Company is rolling out marketing effort starring social media phenom Tabitha Brown, whom the company described as "a beacon of positivity," Read the whole story
FOOD AND BEVERAGES
by Steve Ellwanger
"This is our first integrated campaign that will run on multiple platforms that reach Hispanic consumers," says PepsiCo energy category CMO Fabiola Torres. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
This is the first campaign for Pacifica in four years that doesn't feature actress Kathryn Hahn. Read the whole story
RESTAURANTS
by Todd Wasserman
The spot, via McCann London, is styled like one of Perry's videos, complete with fun outfits. Read the whole story
TECHNOLOGY
by Les Luchter
"What bothers me is there are 1 billion people with disabilities even I can't assist. Most websites just don't work for them," says Siri. Read the whole story
by Ray Schultz
Half of all firms use email to provide government application access and permissions, Gradient Flow reports. Read the whole story
by Colin Kirkland
Today TikTok announced the launch of its newest ad feature, Branded Mission, which will help connect creators with brands, and potentially earn rewards for … Read the whole story
COMMENTARY
by Elise Stieferman
Fear of missing out can result in bad business decisions. If your customers aren't on TikTok, don't run ads there to make your brand … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Marketers need to understand what is and what isn't true about the death of the cookie. First and foremost, your basic metrics are still … Read the whole story