
CAUSE-RELATED
by Tanya Gazdik
The flooding death toll remains at 37 but now heat is a big concern, according to state officials. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
Match Group moves Melissa Hobley to Tinder CMO, looking to increase growth and build its brand. Read the whole story
by Sarah Mahoney
The 84-year-old fitness advocate shows off some moves in the fast-fashion giant's latest launch. Read the whole story

RESEARCH
by Les Luchter
Charmin's "Roll it Back, Everybody" commercial, featuring the brand's talking bear family, placed second and "led to a strong purchase intent," noted iSpot. Read the whole story

CONSUMER PACKAGED GOODS
by Steve Ellwanger
Unilever's capsule brands -- known variously as Dirt Is Good, Persil, Skip and OMO -- are now available packaged in plastic-free, cardboard containers. Read the whole story

SPIRITS
by Steve Ellwanger
Ad aims to "find a harmony between what you see... and what you feel internally when you taste the product," according to agency. Read the whole story

MEN'S GROOMING
by Todd Wasserman
In his second ad for the brand, the actor is is once again shirtless and running around on a beach with a horse. Read the whole story

HEALTH CARE
by Tanya Gazdik
The home care space is growing exponentially to meet the demand of the aging population, says Synergy HomeCare CMO Jennifer Chasteen. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
The retailer's head of marketing explains its love affair with TikTok, bridal adjacencies and the NashVegas party scene. Read the whole story
by Ray Schultz
Operating profit sagged due to losses at The Athletic. But digital subscriptions leaped. Read the whole story