Top of The News
by Tanya Gazdik
Brands across categories are back with some groan-worthy April Fool's Day pranks. Read the whole story

APPAREL AND RETAIL
by Sarah Mahoney
With new collections from Agua Bendita, Fe Noel and Rhode, the retailer bets on family vacations, despite consumers' financial worries. Read the whole story

CONSUMER PACKAGED GOODS
by Sarah Mahoney
The deodorant brand's educational campaign aims to teach 1 million young women the ins and outs of money management. Read the whole story

COMMENTARY
by Todd Wasserman, Staff Writer
Nothing. Human models often detract from the clothes, while AI models put the focus squarely on the duds themselves. Read the whole story

COMMENTARY
by Les Luchter, Staff Writer
Though video gaming is sometimes criticized for promoting addiction and lack of motivation, makers are also developing games to aid mental health. Read the whole story
by Fern Siegel
Unbranded billboards feature a memorable line from the original film, scrawled in red: "I Won't Be Ignored, Dan." Read the whole story
by Wayne Friedman
The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseball -- everything from players' batting practice to field preparations and how fans … Read the whole story
by Ray Schultz
A trust gap persists -- although marketers and customers agree on some points, Twilio reports. Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Celebrity-themed messaging takes center stage during March Madness. A 2018 campaign took a different spin. Who really wants to pay those multi-hundred-thousand-dollar celebrity endorsements? Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
American consumers today may spend more time on digital content than they do on TV, but no digital property can deliver anything close to … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
There has been a large increase in the number of consumer requests, DataGrail reports. Read the whole story