As outlined in a Pfizer video, the new platform assists consumers in "finding treatments, talking to a doctor" and "booking vaccines." Read the whole story

Meta is asking a judge to authorize an immediate appeal of a ruling requiring the company to face allegations that it wrongly tracked Facebook … Read the whole story

One :30 spot begins by bluntly asking "Why are COVID-19 vaccines still needed?" Among the answers: "This season's vaccines target the newest variants." Read the whole story

Study: Swiping through online videos only makes viewers more bored, Does brand perception change when an ad is served during those moments? Read the whole story

The creative for the campaign, titled, "You're The Best Person," was done by ad agency Hill Holliday. Read the whole story

One spots shows how easy it is to confuse French vanilla ice cream with butter pecan -- dangerous for those allergic to nuts. Read the whole story

The breast angle is a "very cheeky phrase" that ties into the campaign's launch coinciding with the start of Breastfeeding Awareness Month, says Parento. Read the whole story

Working with other IPG units, the new operation will offer "scaled, global media services," within the healthcare sector, one of the company's largest categories. Read the whole story