Record label Island Def Jam partnered with AgencyNet to help launch Rihanna's new album in a way that no other artist had done before. The Rihanna: UNLOCKED campaign was designed as a thank you to her millions of fans worldwide, aka the #RihannaNavy. The campaign put the fans in the driver's seat with the power to unlock exclusives from Rihanna's new album. The interactive, gamified experience centered on the artist's Facebook profile, through which The "Navy" was tasked to work in combination with fans around the world on multiple "missions" to access new content.

By teaming with the NCAA, Buick drove home a singular goal: giving back. The Buick Human Highlight Reel celebrated former athletes off the field, those who gave back to their communities in tangible ways. The spot, linked to a 30-minute branded TV show, pushed the theme of community. During the quarter for the NCAA tournament, Buick sold more cars than any other since 2007, despite no new car introductions for the period. That's driving accomplishment.

Special effects aren't just CGI; makeup is transformative. That's the premise behind the new Face Off series, culminating in nifty reveals. The spot, voiced by Entertainment Tonight talent, detailed the artistry - prosthetics, 3-D design, animatronics and sculpting - used to create living art, and scare the pants off viewers. The countdown segment upped the excitement ratio and delivered Syfy's best premiere night for a new reality franchise in six years among 18-49s, with 896,000 viewers.

Hurricanes are dangerous to homes and businesses. Recovery is job one. The HBRC (Hurricane Business Recovery Center) launched a cable campaign to help revitalize businesses along the Texas Gulf Coast, offering free business counseling and workshops. The creative aired during hurricane threats and alongside a five-minute interview that rotated on CNN Headline News. Straightforward, clear and hopeful, the campaign resulted in a 50% increase in seminar attendance and increased awareness.