This dynamically personalized animated email campaign used a custom database and network to display recipients' first name using alphabet charms from Helzberg's collection. Each individual charm appeared to be dangling from the line featured in the email. In addition to seeing a 73% increase in opens compared to the year-to-date average for promotional campaigns, and a 100% increase in click-through rate, Helzberg also saw a 288% increase in sales over the previous week while promoting the same collection.

The campaign targeted teachers, in hopes that they would facilitate classroom programs using Chiquita Bananas. Direct mail, online banners, e-mail blasts and search ads directed teachers to a micro-site, where they could download content. An agreement with 20th Century Fox permitted the use of Rio: The Movie elements into the campaign as well as coupons for the Rio DVD. The campaign delivered over 110 million impressions and over 195,000 site visitors. More than 16,000 teacher emails were obtained.

Though the third largest personal computer manufacturer in the world, Lenovo's brand awareness lagged in the US, the UK and Germany. In hopes of changing this, Lenovo turned to Google TV ads - a targeted and data-driven TV buying platform with ads reaching an audience of 131 million households. The national buys targeted 18-34 year olds with a household income between $75-125K. Campaign results indicated that the US program sustained consistent Share of Voice in "laptop" category at 56%.

Kellogg's Special K cereal aims to keep women trim and full, so with bathing suit season on the horizon, they enlisted Starcom USA to figure out the real barrier that stopped women from wearing their bikinis confidantly. The result: the cover-up. Starcom then partnered with Shape magazine to help to create a cover peel featuring pop culture icon Kourtney Kardashian. In the intial image Kardashian is shown wearing a sarong to cover up her recent pregnancy but when the peel came off, Kardashian's bikini-ready body was on full display. When the results came in, they learned purchase intent for Special …

For Zappos' holiday effort, mediahub from Mullen used print media as their cornerstone medium. With the belief that magazines are the last trusted source for audiences to discover "what's hot," they approached top magazines among 25 to 54-year-old women and co-opted their mastheads with personalized holiday wish lists of magazine editors, writers and staff directly on the page. Overall, the wish list print execution helped Zappos have their best sales month ever.

Subway's goal to increase young male customers led them to find an engaging and relevant media channel to reach the target with minimal competitive clutter. They turned to comic books, which were read by a significant portion of the audience Subway sought. With an arsenal of celebrity endorsements, Subway teamed up with DC comics to have the celebrities and famous comic book characters fight some of DC's famous archenemies. The series included four printed installments of eight-page, in-book inserts across several DC titles resulting in newly engaged Subway fans.

When it comes to selling luxury cars, campaigns have mostly targetted Thursday night prime-time TV shows to drive weekend traffic into dealer showrooms. MediaCom learned that Sundays were a potentially more optimal and less expensive way to market to potential Audi consumers. A media strategy around the unconventional day which saved money while reaching an audiecne of similar size and nature. The "Sunday Strategy" focused Audi's 2011 communications plan around one day a week, enveloping consumers in Audi messaging from morning till night, in print, television and online ad campaigns.

In an effort to understand the motives and emotions that drive people's media choices, Starcom USA developed "EQ" to measure how people consume different media properties and content for different emotional reasons. While it makes sense that the "experience" of Newsweek is different than that of People, and CNN is different than "The Office," much of the research has been based on target coverage and CPM - measures that essentially ignore emotion. To develop EQ, Starcom talked to more than 20,000 people and measured emotional motives for engaging with over 600 forms of media and content. The agency was able …

Mediahub from Mullen's mission was to increase saliency and acquisition in JetBlue's new TrueBlue rewards program. In order to empower their customers, they created an innovative social platform dubbed "Sky's the Limit Challenge." The consumer entry point was simple: "like" JetBlue on Facebook, tweet #truebluejackpot or sign up for TrueBlue to increase the jackpot and prize amount. The model incentivized social sharing and the jackpot grew each day through sharing spurred by online support and overall PR/buzz generated over 2.2 million impressions.

In order to promote the Espadrille, Nine West used social media to create a two-way conversation where women could share, comment on and like content. At the center of the campaign were the "new influencers" - fashion bloggers who have strong followings and were actively sharing their style to young fashionistas on a daily basis. The agencies worked with the bloggers to build organic social integration and encourage engagement beyond a click. They turned the bloggers into brand ambassadors by partnering with lookbook.nu, a social shopping site, and providing them with Espadrilles. The bloggers created looks that appeared as editorial …