The Lord's Resistance Army (LRA) and its leader Joseph Kony have waged 25 years of violence across remote parts of Central Africa, killing men, raping women, kidnapping children. To help defense efforts, JWT's Digitaria designed an interesting solution combining old tech radio broadcasting towers where local residents can relay news about LRA attacks and movements to a centralized Salesforce.com database. The database then powers a customized content management system displaying the information on a dynamic online mapping system and application dubbed "The LRA Crisis Tracker." The tracker enables key constituencies such as government workers, the press and aids to publicly …

The Starwood Preferred Guest Card is a co-branded frequent traveler card from American Express. Challenged by fierce competition in the space, American Express sought greater media creativity to break-through the clutter by focusing on brand evangelism to reveal that the Card was the best kept secret to better vacations. A multi-platform media strategy was created to focus on Alpha Travelers with goals of permeating their travel experience; sprinkling customer reviews across their digital landscape and amplifying testimonials in print. The brand focused on delivering useful travel content via a rich media feed of property reviews in social environments such as …

As part of the 2011 campaign to support the all-new Volvo S60, Media Contacts and Havas Digital worked with YouTube to create an experience that accentuated one of the most important aspects of getting potential buyers into the car: it's fun to drive. For those potential buyers who couldn't get to a Volvo dealership, the team created an interactive experience to show how much fun the Volvo S60 was to drive. The campaign kicked off with ads alerting users about an opportunity coming soon to iPhones, Android devices, and YouTube - encouraging them to download the app and be prepared. …

Presented by Intel + Toshiba, the "Inside" social film project was the first Hollywood film of its kind, as well as an homage to the Intel Inside program that originally launched in 1991. The Inside Experience campaign sought to reach a younger audience of 18-34 year-olds, with a goal of increasing brand awareness and introducing the new entertainment-focused Toshiba Satellite P775 series laptop. Inside starred Emmy Rossum and was directed by D.J. Caruso ("Disturbia", "Eagle Eye"), with Oscar-winning cinematographer Mauro Fiore ("Avatar", "Training Day"). This blockbuster-caliber production allowed viewers to be a part of the production. Fans had the chance …

A locally targeted paid search campaign not only called national attention to U.S. Local Solar, but also drove down costs for qualified leads. The paid search campaign also increased brand awareness and allowed the team to test different creative messages via ad copy and landing page multi-variant testing. It drove up conversion performance by creating targeted, local campaigns that reinforced the brand's strengths. The campaign increased the number of nationally qualified leads 347%, year-on-year, and drove costs down 35% from July to September.

Lagging sales in shipping and transportation prompted the Union Pacific Railroad to set up a search campaign to change the perception from a "just a railroad" company to a total logistics solutions provider. The campaign delivered more than 4,000 unique visitors to the microsite at launch, growing to an average of 6,500 visitors weekly. Customer inquiries jumped 50%. The search campaign accounted for 47% of all lead conversions through the acquisition site. In 12 months, fourteen new customers signed on, with more on the way, resulting in a 10-times increase in revenue, compared with the prior year.

Leads come in all shapes and sizes. In this case, Mindshare Search created a nine month pre-launch plan targeting consumers at each stage of the shopping cycle to launch the Range Rover Evoque in an already crowed luxury market. Keywords, copy and ad units were carefully monitored throughout. The search team created a "buy vs. build" strategy of layering the National Tier 1 and Regional Tier 2 results. Land Rover generated 198% more leads from the Tier 1 site from July through October, while traffic to the Tier 2 sites rose by 118%.

Audi didn't just debut its A7 at the New York International Auto show: first, it had to check-in at Times Square. The brand took 15,00 square feet of LED screen in Times Square to offer passersby the chance to download a guidebook on their smartphone that compared the bold design of the A7 to seven bold designs found in NYC, like the Flatiron building, the Brooklyn Bridge and Whitney Museum. Live tweets were posted on the massive screen, transforming it into a social media billboard.

Let's face it: Big Brother is watching us. A digital outdoor campaign for the CBS series "Person of Interest" shows how easy it can be done. An interactive screen was placed in New York and Los Angeles that projected a mirror image of passersby. The screen would detect a person's presence, scan their face and take a picture. People had the option to have their picture sent to their smartphone and uploaded to Facebook. Those who uploaded their picture received additional Big Brother treatment. A user's Facebook profile information would be gathered to create a personalized "Person of Interest" file.

Do alligators really live in sewer systems of New York City? HISTORY Channel played off the infamous urban legend with an outdoor campaign promoting the second season of "Swamp People". A dozen life-like alligators were placed by manholes, appearing to crawl inside or ready to surface. Branded barricades surrounding each manhole didn't stop passersby from calling animal control. The second season of "Swamp People" scored 3.9 million viewers, up 25% from season one.