To sell a new a high-end luxury car conventional wisdom would tell you to build a media plan around Thursday night prime-time TV shows in order to drive weekend traffic into dealer showrooms. MediaCom tried something different to sell Audi's new A8. With research showing that Sundays were unexpectedly the optimal time to reach affluent consumers that could be in the market to buy a luxury sedan, MediaCom built its media strategy around Sunday buys. The plan saved media dollars while sacrificing only a little reach, however it also leveraged the insight that consumers are more receptive to messaging on …

In what could well be dubbed the Vagina Chronicles, The Richards Group conceived an unconventional media plan and creative for Summer's Eve. The edgy campaign, code-named "Hail to the V," used a series of multimedia elements to challenge taboos surrounding the feminine hygeine product. Based on proprietary research, Richards identified a new consumer segment called the "Vagina Conscious:" young, edgy women who talk openly about their bodies. With those consumers in mind, Richards built a communications strategy to capitalize on the target's frequent attendance with a 60-second cinema spot, TV buys on networks and integration on Bravo's "Watch What Happens …

Rovio and Bing developed a partnership integrating three levels into Angry Bird where the search engine became the hero, helping the flock reach their goal. After a player fails one level more than three times, a button appears with a sign to see if they need help or want tips. Players get sent to m.bing.com for resources. The Bing & Decide buttons garnered more than 2 billion impressions during the sponsorship. Videos were shown more than 100 million times.

The focus to put Volvo on the short list for luxury sedans led the brand to partner with the MLB through an app sponsorship. The deal allowed fans to watch live streaming games on iPad, iPhone and mobile Web properties. The Volvo campaign generated more than 173,000 subscribers, nearly 57% of audience used the app daily, and 24.8 million unique users across apps, MLB.com, Facebook, and Twitter. It also generated 60 million impressions. During live games trial users viewed 42,705,544 minutes and watched more than 4 hours on average.

The Lenovo-sponsored "Scavenger Hunt" created and run by DoSomething.org ran for 11 days, each focused on a cause such as bullying and environment. Participants signed up by texting HUNT to 30644 or online. Three daily challenges focused on causes via SMS and e-mail, and those challenges were tweeted by stars like Danny Pudi and Alison Brie. The campaign yielded 119 million media impressions. Teens sent 133,433 text messages including "cause concierge" questions and mobile report backs. It mobilized more than 72,000 teens to take action.

When Subway wanted to create a campaign that resonated with young Hispanic consumers, they turned to MediaCom. Armed with the research that showed young Hispanics had a deep passion for music and listened to more radio than the general U.S. population, MediaCom teamed up with Univision Radio to create the "Artistas Frescos" program. The program highlighted up-and-coming Hispanic musicians. This engaging campaign ensured that participants would become endeared to Subway while getting great music content. The results were excellent: there was a 13 percent increase in visits to Subway among bilingual adults between 18 and 34 years old.

Gravity Media sought to promote IDT's pinless phone card, BOSS Revolution, which allows millions of Hispanics to call abroad. In the "Unite Families" campaign, Gravity Media developed an integrated media strategy using a variety of family-oriented shows including popular shows on Telemundo and Univision. They also partnered with Spanish-language publication Hora Hispana to place promo stickers on the cover of the newspaper. In turn, BOSS Revolution's business grew in the double digits every month during 2011.

Though 1 in 4 babies born in the U.S. today is Hispanic, there is a discernible lack of Spanish-language parenting resources available. For Pampers, Carat USA sought to fill this void by creating the first Spanish-language social platform for new Hispanic moms to connect, ask questions, give advice and celebrate her baby's life. The campaign sought to create a maternal voice and feeling in hopes to gain the trust of the new mothers.

To help client CW Television Network breakthrough the promotional clutter surrounding the launch of new TV series last fall, OMD came up with an innovative used of new magazine publishing technology that would literally ignite the imaginations of readers and prospective watchers of The Secret Circle, a new series about a group of teenage witches, whose power grows when they come together. To grab the attention of the target audience of women 18-34, the agency concocted a supernatural idea that used cutting-edge technology enabling magazine readers to interact with a special insert by magically lighting candles and then blowing them …

Olson took the expression "It's all Greek to me" and gave it new meaning with a series of augmented reality applications on out-of-home ads featuring Greek copy to promote client Yoplait's yogurt. The apps revealed the English-language copy behind a series of Greek-language wallscapes, wildpostings, coffee sleeves and drink coaster that were deployed for the General Mills' brand's first AR campaign. The "Greek4Good" campaign was created to generate attention, especially among tech-savvy Millennials, while making users feel good about doing something positive. The app enabled users to see what others couldn't, and for every message decoded, Yoplait awarded a point …