MediaPost Publications - MediaDailyNews 12/17/2002

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ESPN Poised For Future In ITV, Wireless, Broadband
by Paul Gough
Buoyed by a well-recognized brand and leadership in cable TV, ESPN is staking its future on its established businesses and branching into other platforms. Read the whole story
Good Year For Sneakers And Beer
by John Gaffney
One of the most high-profile areas of advertising – athletic footwear – has turned out to be among the highest areas of customer satisfaction. … Read the whole story

COMMENTARY
Hacking Across the Pond
by Emily Booth
Brits have a knack as hacks. And they're exporting that know-how to the US in waves. Few things epitomize it more than the Stateside … Read the whole story