You can call it “boobs and beers” or “skin to win,” but a leading marketing consultant yesterday said that Miller Beer’s latest turn toward … Read the whole story
Will syndication go first in this year’s upfront? Carat North America CEO David Verklin said at an industry gathering last week he believed that … Read the whole story
The New York Times’ unique advertising mix powered it to a 4.7% revenue gain for February, with ads for movies, computers, and political advocacy … Read the whole story