MediaPost Publications - MediaDailyNews 09/04/2003

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Spot TV Ad Market Showing Better-Than-Expected Traction
by Paul Gough
With the TV industry scheduled to meet today in New York City for its annual ad forecasting conference, buyers say the spot TV market … Read the whole story
Simmons Reaches a Tipping Point, Will Agencies Follow?
by Joe Mandese
Malcolm Gladwell's "The Tipping Point" lays out how big changes occur in our society and who the people are who make them happen. In … Read the whole story

Smithsonian Institutes Travel Ad Strategy
by Larry Dobrow
In the post-9/11 and SARS-panicked world, magazines relying heavily on travel advertisers haven't had an easy go of it over the last two years. … Read the whole story