It's well known that Nielsen ratings influence advertising deals. Now Nielsen plans to use advertising to influence its TV ratings. Read the whole story
As the Hispanic population continues to grow, agencies that specialize in the market are seeing more activity from mainstream marketers but say ad budgets … Read the whole story
For all the billions spent on gambling in the U.S. every year, magazine publishers have never been able to get a handle on what … Read the whole story
An article about Bob Lilley joining Optimedia International in the September issue of MEDIA magazine inadvertently carried the headline: Bob Lilley to Initiative Media. … Read the whole story