MediaDailyNews
Friday, September 12, 2003
  • Nielsen Uses Print Ads To Boost TV Ratings Sample

    It's well known that Nielsen ratings influence advertising deals. Now Nielsen plans to use advertising to influence its TV ratings. Read the whole story

  • Hispanic Marketplace: Healthy, But Still An Ad Minority

    As the Hispanic population continues to grow, agencies that specialize in the market are seeing more activity from mainstream marketers but say ad budgets … Read the whole story

  • Mag Gives New Meaning To A Spread, Places Bet On Burgeoning Gaming Market

    For all the billions spent on gambling in the U.S. every year, magazine publishers have never been able to get a handle on what … Read the whole story

  • CORRECTION

    An article about Bob Lilley joining Optimedia International in the September issue of MEDIA magazine inadvertently carried the headline: Bob Lilley to Initiative Media. … Read the whole story