Wednesday, September 24, 2003
  • Gemstar, Nielsen Set-Top Plan To Yield IGP Audience, Ad Data

    At a time when Madison Avenue is clamoring for TV commercial ratings, a major interactive TV player Tuesday unveiled plans for two studies to ... Read the whole story

  • A Pennysaver May Be More Than A Penny Earned For Advertisers

    Believing that media-buying behemoths are hesitant to include anything but time-tested, big-name institutions in their print plans, The Tri-State Pennysaver Group has started a ... Read the whole story