The Association of National Advertisers has set the second quarter to field a unique, collaborative test of next generation TV advertising applications. The effort, … Read the whole story

Okay, I admit it. I am not a metrosexual. I don't wear perfume--I mean cologne, manly musk or otherwise. I don't dye my hair, … Read the whole story

Business-to-business publications continued to slump in January, with data released Wednesday by the Business Information Network (BIN) revealing a 4.6 percent drop in ad … Read the whole story

Appointment television is alive and well in most TV viewers' schedules, as the wider appearance of digital video recorders hasn't yet changed habits. Read the whole story

Seeking to set itself apart in the marketplace and to cut advertising clutter, Hallmark Channel has begun to offer branded sponsorships that give exclusive … Read the whole story